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Citeman Network Article Repository

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Customer Value

Posted: 18 Jul 2012 07:31 PM PDT

It is important to understand two terms here namely Value and Values. Value refers to preferential judgment while Values refer to the decision criteria that shapes this preference. For example, when a housewife chooses a brand of microwave oven or a detergent she is communicating that the brand is more valuable than others. But what [...]


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